If you’ve made major changes to your Web site and you use Google Analytics to monitor Web traffic, then you might want to consider creating a new Google Analytics profile to reflect those changes.
I recently moved my Website from Blogger to WordPress. My existing Google Analytics profile was still registering hits to the old pages, even though those pages no longer existed on the new site. I didn’t need or want that data any longer.
I created a new Google Analytics profile to record more accurate traffic.
And if you use a Google Analytics plugin in WordPress, like Asynchronous Google Analytics for WordPress, it’s incredibly easy to implement these changes on your WordPress site. All I had to do was enter the new profile user number in one spot, and the plugin did the rest.
